Temporary Providers, Permanent Impact
August 11-15, 2025
About Locum Tenens Week
National Locum Tenens Week, brought to you by NALTO®, the National Association of Locum Tenens Organizations®, returns for its ninth year from August 11 – 15, 2025.
Our purpose is to recognize the contribution of locum tenens physicians and provide a valuable opportunity for locum tenens recruiters to share their stories on a national stage.
This toolkit is to provide healthcare staffing agencies with official brand assets that unify us in celebrating the locum tenens industry, while also allowing each individual company to leverage this campaign with their own unique brand promotion.
Table of Contents
Logo & Brand Suite
Official Logos
Brand Fonts
- Heading Font: Usual (Semi-bold 600)
- Subheading Font: Usual (Medium 500)
- Body Font: Anth (Regular 400)
Brand Colors
BLUE
HEX #016699
RGB 1-102-153
CMYK 100-91-6-1
GOLD
HEX #FAA41A
RGB 250-164-26
CMYK 0-41-100-0
GRAY
HEX #606261
RGB 96-98-97
CMYK 62-52-53-23
Messaging Templates
Press Release Template
[Agency Name] Honors the Role of Locum Tenens Providers in Strengthening US Healthcare During National Locum Tenens Week 2025
[City, State] – [Date]: [Agency Name] proudly joins the National Association of Locum Tenens Organizations® (NALTO®) in recognizing National Locum Tenens Week, taking place August 11 through 15, 2025. This annual observance celebrates the physicians and advanced practice providers whose work as locum tenens professionals is helping to solve some of the most pressing issues facing the US healthcare system today.
“Locum tenens providers are critical to the sustainability of healthcare delivery, especially in areas where staffing shortages, provider burnout, and access disparities are on the rise,” said [Agency Executive Name], [Title] of [Agency Name]. “Their ability to step in and deliver quality care ensures that facilities remain operational and patients receive timely treatment, even in the most underserved communities.”
Each year, over 52,000 physicians participate in locum tenens assignments, and 82% of healthcare facilities rely on locums to help fill care gaps. With a national physician shortage expected to exceed 86,000 by 2036, locum tenens is increasingly recognized as a vital staffing strategy that helps reduce care delays, alleviate strain on permanent staff, and uphold healthcare access nationwide.
“We’re proud to support these dedicated professionals, whose impact goes far beyond coverage,” added [Executive Last Name]. “They are helping maintain the very structure of patient care across the country, and they deserve our deepest appreciation during this special week and year-round.”
As the only professional association representing temporary physician staffing firms, NALTO® continues to champion ethical standards, advocate for sustainable workforce policies, and promote the essential role of locum tenens in modern healthcare.
“National Locum Tenens Week gives us all an opportunity to recognize how these providers contribute not just to individual facilities, but to the broader stability of the healthcare system,” said [Executive Last Name]. “We’re honored to be part of this celebration.”
About NALTO®
The National Association of Locum Tenens Organizations (NALTO®) is the only professional association of temporary physician staffing firms committed to a code of ethics and maintaining the highest industry standards.
About [Agency]
[Insert agency bio here: two to four sentences outlining your organization’s mission, services, and values.]
Media Contact
[contact name and information]
Email Campaign Templates
Email is an essential tool in recruitment marketing, ensuring consistent communication with locum tenens providers. Enhance your email strategy this year by integrating email with text messaging to complement your social media efforts and boost outreach.
Sample Email 1: Celebrating National Locum Tenens Week 2025
Dear [Recipient],
We’re proud to share that [Agency Name] is joining the National Association of Locum Tenens Organizations® (NALTO®) in celebrating National Locum Tenens Week, taking place August 11 through 15, 2025.
This week is a celebration, but it’s also a recognition of the vital role locum tenens providers play in solving some of the most urgent challenges in healthcare today. From bridging provider shortages to maintaining access in rural and underserved communities, locum tenens clinicians are helping sustain patient care where and when it matters most.
With a national physician shortage expected to surpass 86,000 by 2036, the demand for flexible, highly skilled healthcare professionals continues to grow. Each year, more than 52,000 physicians serve in locum tenens roles, delivering care to over 7.5 million patients, often stepping in during times of greatest need.
At [Agency Name], we are committed to supporting these dedicated professionals by providing meaningful opportunities, responsive support, and the resources they need to succeed. Their impact extends beyond individual shifts; they help strengthen entire systems of care.
As we mark National Locum Tenens Week, we extend our deepest gratitude to all locum tenens providers. Your adaptability, compassion, and clinical excellence make a real difference in patients’ lives and in the future of healthcare delivery.
Thank you for being part of a mission that matters: bringing quality care to every corner of the country.
Warm regards,
[Contact person]
Sample Email 2: Gift Card Idea
[Dr. (last name)]
In celebration of National Locum Tenens Week 2025, we’d like to express our gratitude for the care you provide to patients at healthcare facilities in the communities we serve.
As a token of appreciation, we’re offering all our locums providers [X]. To claim your [Amazon, Visa, Starbucks, etc.] gift card, please visit [website link to landing page] by [deadline], and we will send it to you within the next week.
Thank you for making a difference in the lives of so many people.
[Rep name]
Note: There are advantages to the method by which providers claim their gift. Asking them to claim it on your website better ensures the budget is well spent, in addition to the opportunity to present potential next assignments, update their information, and reinforce the benefits of continuing to work with your agency.
Promotional Ideas
Build Relationships with Physicians and Clients
- Tell your story
- Talk about the impact your locum tenens providers make at medical facilities needing coverage to meet the increasing demand for care.
- Reinforce your unique identity. What differentiates you from other healthcare staffing firms? Have you been recognized for the customer experience you provide or the culture you’ve created at your company?
- It’s an opportunity to thank your physicians and the facilities at which they provide coverage for their loyalty to your business.
- Introduce locum tenens staffing solutions to a broader audience by incentivizing permanent placement business units to present you to new clientele as a trusted source for locum tenens coverage.
- Choose from the logo suite and incorporate a new design into your advertising campaign. Grab attention with the official NLTW mark, then drive home your firm’s message and distinct brand equities.
- Focus your external communications on further educating your audience about the locum tenens industry. This educational effort may include announcing the results of a recent survey you conducted or publishing a white paper as part of your NLTW promotion.
- Entertain clients and candidates at your place of work by hosting a client appreciation event in your market. Locum tenens professionals rarely have the chance to see customers face-to-face; take the opportunity during NLTW to invite them to visit the place and meet the people who make it all happen. Need help to bring customers to you? Think about what might make your doctors happier while on the road, and send them a thank-you gift from their agency rep.
Drive Revenue with Your Team
- National Locum Tenens Week is a week-long opportunity for the entire company to collaborate on shared revenue goals.
- It’s also an entire week to compete. Challenge and incentivize producers to hit KPI’s during National Locum Tenens Week.
- Identify and recognize recruiters, marketers, and shared services that excel both individually and through collaboration. Then take a moment to share their best practices with the team.
- Produce internal signage to post in the halls of your office that celebrates, motivates, and unifies your team.
- Do you have an exciting announcement, such as a promotion, to share with everyone? During National Locum Tenens Week, shine a spotlight on your locum tenens leadership.
Contact Information
The National Association of Locum Tenens Organizations (NALTO®) is the only professional association of temporary physician staffing firms committed to a code of ethics and maintaining the highest industry standards.
Media Contact
Dawn McKnight, Executive Director
National Association of Locum Tenens Organizations (NALTO®)
(407) 774-7880
info@nalto.org
Social Media Assets
Social media has become one of the main channels locum tenens agencies use to showcase their #LocumTenensWeek pride each year. Download the official banners below and add them to your company or personal profile.
We’ve provided pre-sized artwork for LinkedIn and Facebook. Use the #LocumTenensWeek hashtag and mention “@NALTO” to connect to our official pages.
In this section, we provide:
Post Images
Post Images with Copy Space
Profile Frames
Use the official #locumtenensweek profile frames!
Banners: LinkedIn Business Pages
1128 x 191
Banners: LinkedIn Personal Pages
1584 x 396
Banners: Facebook
851 x 315
Sample Post Topics