Celebrating the Lifesaving Talent of America's 52,000 Locum Tenens Providers
August 12-16, 2024
About Locum Tenens Week
National Locum Tenens Week, brought to you by NALTO®, the National Association of Locum Tenens Organizations®, returns for its eighth year from August 12 – 16, 2024.
Our purpose is to continue to recognize the contribution of locum tenens physicians and provide a valuable opportunity for locum tenens recruiters to share their stories on a national stage.
This toolkit is to provide healthcare staffing agencies with official brand assets that unify us in celebrating the locum tenens industry, while also allowing each individual company to leverage this campaign with their own unique brand promotion.
Table of Contents
Logo & Brand Suite
Official Logos
Brand Fonts
- Heading Font: Usual (Semi-bold 600)
- Subheading Font: Usual (Medium 500)
- Body Font: Anth (Regular 400)
Brand Colors
BLUE
HEX #016699
RGB 1-102-153
CMYK 100-91-6-1
GOLD
HEX #FAA41A
RGB 250-164-26
CMYK 0-41-100-0
GRAY
HEX #606261
RGB 96-98-97
CMYK 62-52-53-23
Messaging Templates
Press Release Template
[Agency Name] Celebrates National Locum Tenens Week 2024
[City, State] – [Date]: [Agency Name] is proud to join the National Association of Locum Tenens Organizations® (NALTO®) in celebrating National Locum Tenens Week from August [dates], 2024. This week is dedicated to honoring the temporary healthcare providers who play a crucial role in delivering medical care across the United States.
“Locum tenens practitioners are the backbone of our healthcare system, providing essential services wherever they are needed most,” said [Agency Executive Name], [Title] of [Agency Name]. “Their dedication and flexibility ensure that patients receive high-quality care, regardless of location.”
Today, more than 52,000 physicians participate in locum tenens assignments each year, serving approximately 7.5 million Americans. These healthcare professionals are instrumental in bridging gaps in care, particularly in rural and underserved communities.
“We are committed to supporting these incredible providers, ensuring they have the resources and opportunities to make a significant impact,” added [Executive Last Name]. “We are proud to celebrate their contributions during National Locum Tenens Week.”
This year also focuses on legislative efforts to address the nation’s physician shortage. The Healthcare Provider Shortage Minimization Act (H.R. 5208), currently under consideration in Congress, aims to expand Medicare-supported medical residency positions by 14,000 over the next seven years, enhancing healthcare access nationwide.
“As we observe National Locum Tenens Week, we acknowledge the vital role of locum tenens providers in improving healthcare delivery, especially in underserved areas,” said [Executive Last Name]. “We express our deepest gratitude for their unwavering commitment to patient care.”
National Locum Tenens Week is observed annually during the second full week of August. Led by NALTO®, this week serves as a platform to recognize the contributions of locum collectively tenens physicians and the critical role of staffing agencies in the U.S. healthcare industry.
About NALTO®
The National Association of Locum Tenens Organizations® (NALTO®) is the only professional association of temporary physician staffing firms committed to a code of ethics and maintaining the highest industry standards.
About [Agency]
[Your agency bio]
Media Contact
[contact name and information]
Email Campaign Templates
Email is an essential tool in recruitment marketing, ensuring consistent communication with locum tenens providers. Enhance your email strategy this year by integrating email with text messaging to complement your social media efforts and boost outreach.
Sample Email 1: Celebrating National Locum Tenens Week 2024
Dear [Recipient],
We are thrilled to announce that [Agency Name] is joining the National Association of Locum Tenens Organizations® (NALTO®) in celebrating National Locum Tenens Week from August [dates], 2024. This special week is dedicated to recognizing the incredible contributions of locum tenens healthcare providers who ensure that patients receive quality care, no matter where they are.
Locum tenens practitioners are the unsung heroes of our healthcare system, offering their expertise and compassion to communities in need. Their work is vital in bridging gaps in care, particularly in rural and underserved areas.
At [Agency Name], we are proud to support these dedicated professionals. Our commitment is to provide them with the best opportunities and resources to make a significant impact on patient care.
This year, we are also advocating for H.R. 5208, the Healthcare Provider Shortage Minimization Act, a bipartisan effort to address the nation’s physician shortage by expanding Medicare-supported medical residency positions. This legislation is crucial in enhancing healthcare access and ensuring all communities receive the medical care they deserve.
As we celebrate National Locum Tenens Week, we want to extend our heartfelt gratitude to all the locum tenens providers working tirelessly to improve healthcare delivery nationwide. Your dedication and hard work do not go unnoticed, and we are honored to work alongside you.
Thank you for being a part of our mission to provide quality healthcare to all.
Warm regards,
[Contact person]
Sample Email 2: Gift Card Idea
<Dr. (last name)>
In celebration of National Locum Tenens Week 2024, we’d like to express our gratitude for the care you provide to patients at healthcare facilities in the communities we serve.
As a token of appreciation, we’re offering all our locums providers <X>. To claim your
<Amazon, Visa, Starbucks, etc.> gift card, please visit <website link to landing page> by <deadline>, and we will send it to you within the next week.
Thank you for making a difference in the lives of so many people.
<Rep name>
Note: There are advantages to the method by which providers claim their gift. Asking them to claim it on your website better ensures the budget is well spent, in addition to the opportunity to present potential next assignments, update their information, and reinforce the benefits of continuing to work with your agency.
Sample Email 3: H.R. 5208 Support
<Dr. (last name)>
National Locum Tenens Week is more than an annual celebration of our locum tenens providers. It’s also an opportunity for us to show our support for them and the future of our industry by urging Congress to pass H.R. 5208, the Healthcare Provider Shortage Minimization Act.
Currently, there are more than 52,000 locum tenens providers who care for millions of Americans every day in our country. Locum Tenens Week offers a national stage for us to come together with a unified voice to champion this legislation.
Start now by sending a message to Congress https://bit.ly/3oV7QA3 and protect the rights of locum tenens providers to practice as independent contractors, ensuring that millions of Americans will continue to access healthcare services vital to our communities.
Promotional Ideas
Build Relationships with Physicians and Clients
- Tell your story
- Talk about the impact your locum tenens providers make at medical facilities needing coverage to meet the increasing demand for care.
- Reinforce your unique identity. What differentiates you from other healthcare staffing firms? Have you been recognized for the customer experience you provide or the culture you’ve created at your company?
- It’s an opportunity to thank your physicians and the facilities at which they provide coverage for their loyalty to your business.
- Introduce locum tenens staffing solutions to a broader audience by incentivizing permanent placement business units to present you to new clientele as a trusted source for locum tenens coverage.
- Choose from the logo suite and incorporate a new design into your advertising campaign. Grab attention with the official NLTW mark, then drive home your firm’s message and distinct brand equities.
- Focus your external communications on further educating your audience about the locum tenens industry. This educational effort may include announcing the results of a recent survey you conducted or publishing a white paper as part of your NLTW promotion.
- Entertain clients and candidates at your place of work by hosting a client appreciation event in your market. Locum tenens professionals rarely have the chance to see customers face-to-face; take the opportunity during NLTW to invite them to visit the place and meet the people who make it all happen. Need help to bring customers to you? Think about what might make your doctors happier while on the road, and send them a thank-you gift from their agency rep.
Drive Revenue with Your Team
- National Locum Tenens Week is a week-long opportunity for the entire company to collaborate on shared revenue goals.
- It’s also an entire week to compete. Challenge and incentivize producers to hit KPI’s during National Locum Tenens Week.
- Identify and recognize recruiters, marketers, and shared services that excel both individually and through collaboration. Then take a moment to share their best practices with the team.
- Produce internal signage to post in the halls of your office that celebrates, motivates, and unifies your team.
- Do you have an exciting announcement, such as a promotion, to share with everyone? During National Locum Tenens Week, shine a spotlight on your locum tenens leadership.
Contact Information
The National Association of Locum Tenens Organizations (NALTO) is the only professional association of temporary physician staffing firms committed to a code of ethics and maintaining the highest industry standards.
Media Contact
Dawn McKnight, Executive Director
National Association of Locum Tenens Organizations (NALTO)
(407) 774-7880
info@nalto.org
Social Media Assets
Social media has become one of the main channels locum tenens agencies use to showcase their #LocumTenensWeek pride each year. Download the official banners below and add it to your company or personal profile.
We’ve provided pre-sized artwork for LinkedIn and Facebook. Use the #LocumTenensWeek hashtag and mention “@NALTO” to connect to our official pages.
In this section, we provide:
Post Images
Post Images with Copy Space
Profile Frames
Use the official #locumtenensweek profile frames!
Banners: LinkedIn Business Pages
1128 x 191
Banners: LinkedIn Personal Pages
1584 x 396
Banners: Facebook
851 x 315
Sample Post Topics