Flexible Staffing, Sustainable Care
August 10-14, 2026
About Locum Tenens Week
National Locum Tenens Week, brought to you by NALTO®, the National Association of Locum Tenens Organizations®, returns for its tenth year from August 10 – 14, 2026.
This year’s theme, “Flexible Staffing, Sustainable Care,” recognizes the essential role locum tenens physicians and advanced practice providers play in helping healthcare organizations maintain consistent access to quality care.
The purpose of National Locum Tenens Week is to recognize the contributions of locum tenens clinicians and provide a valuable opportunity for healthcare staffing agencies, recruiters, and industry professionals to share their stories on a national stage.
This toolkit equips healthcare staffing agencies with official brand assets that unify the industry in celebrating locum tenens, while also allowing each organization to align the campaign with its own unique brand and message.
Table of Contents
Logo & Brand Suite
Official Logos
Brand Fonts
- Heading Font: Usual (Semi-bold 600)
- Subheading Font: Usual (Medium 500)
- Body Font: Anth (Regular 400)
Brand Colors
BLUE
HEX #016699
RGB 1-102-153
CMYK 100-91-6-1
GOLD
HEX #FAA41A
RGB 250-164-26
CMYK 0-41-100-0
GRAY
HEX #606261
RGB 96-98-97
CMYK 62-52-53-23
Messaging Templates
Press Release Template
[Agency Name] Recognizes Locum Tenens Providers as a Vital Part of Sustainable Healthcare Staffing During National Locum Tenens Week 2026
[City, State] – [Date]: [Agency Name] proudly joins the National Association of Locum Tenens Organizations® (NALTO®) in recognizing National Locum Tenens Week, taking place August 10 through 14, 2026. This year’s theme, “Flexible Staffing, Sustainable Care,” highlights the essential role locum tenens physicians and advanced practice providers play in helping healthcare organizations maintain access to quality patient care.
“Locum tenens providers are a vital part of today’s healthcare workforce, especially as facilities continue to navigate staffing shortages, provider burnout, and access challenges,” said [Agency Executive Name], [Title] of [Agency Name]. “Their flexibility allows healthcare organizations to keep care moving, support permanent teams, and meet patient needs in communities across the country.”
Last year, over 55,000 physicians participated in locum tenens assignments, and 81% of healthcare facilities relied on locums to help fill care gaps. With a national physician shortage expected to exceed 86,000 by 2036, locum tenens is increasingly recognized as a key strategy that facilities are proactively integrating into their long-term staffing plans.
“We’re proud to support these dedicated professionals, whose impact goes far beyond temporary coverage,” added [Executive Last Name]. “They are helping maintain the very structure of patient care across the country, and they deserve our deepest appreciation during this special week and year-round.”
As the only professional association representing temporary physician staffing firms, NALTO® continues to champion ethical standards, advocate for reliable workforce policies, and promote the essential role of locum tenens in modern healthcare.
“National Locum Tenens Week gives us all an opportunity to recognize how flexible staffing supports sustainable care,” said [Executive Last Name]. “We’re honored to be part of this celebration and to recognize the providers helping healthcare organizations deliver care where and when it is needed most.”
About NALTO®
The National Association of Locum Tenens Organizations (NALTO®) is the only professional association of temporary physician staffing firms committed to a code of ethics and maintaining the highest industry standards.
About [Agency]
[Insert agency bio here: two to four sentences outlining your organization’s mission, services, and values.]
Media Contact
[contact name and information]
Email Campaign Templates
Email is an essential tool in recruitment marketing, ensuring consistent communication with locum tenens providers. Enhance your email strategy this year by integrating email with text messaging to complement your social media efforts and boost outreach.
Sample Email 1: Celebrating National Locum Tenens Week 2026
Dear [Recipient],
We’re proud to share that [Agency Name] is joining the National Association of Locum Tenens Organizations® (NALTO®) in celebrating National Locum Tenens Week, taking place August 10 through 14, 2026.
This week is a celebration, but it’s also a recognition of the evolving role locum tenens providers play in sustaining access to care across the nation. From bridging provider shortages to maintaining access in rural and underserved communities, locum tenens clinicians are helping maintain patient care where and when it matters most.
With a national physician shortage expected to surpass 86,000 by 2036, the demand for flexible, highly skilled healthcare professionals continues to grow. Last year, more than 55,000 physicians served in locum tenens roles, delivering care to over 7.5 million patients, often stepping in during times of greatest need.
At [Agency Name], we are committed to supporting these dedicated professionals by providing meaningful opportunities, responsive support, and the resources they need to succeed. Their impact extends beyond individual shifts; they help strengthen entire systems of care.
As we mark National Locum Tenens Week, we extend our deepest gratitude to all locum tenens providers. Your adaptability, compassion, and clinical excellence make a real difference in patients’ lives and in the future of healthcare delivery.
Thank you for being part of a mission that matters: bringing quality care to every corner of the country.
Warm regards,
[Contact person]
Sample Email 2: Gift Card Idea
[Dr. (last name)]
In celebration of National Locum Tenens Week 2026, we’d like to express our gratitude for the care you provide to patients at healthcare facilities in the communities we serve.
As a token of appreciation, we’re offering all our locum providers [X]. To claim your
[Amazon, Visa, Starbucks, etc.] gift card, please visit [website link to landing page] by [deadline], and we will send it to you within the next week.
Thank you for making a difference in the lives of so many people.
[Rep name]
Note: There are advantages to the method by which providers claim their gift. Asking them to claim it on your website better ensures the budget is well spent, in addition to the opportunity to present potential next assignments, update their information, and reinforce the benefits of continuing to work with your agency.
Promotional Ideas
Build Relationships with Physicians and Clients
- Tell your story
- Talk about the impact your locum tenens providers make at medical facilities needing coverage to meet the increasing demand for care.
- Reinforce your unique identity. What differentiates you from other healthcare staffing firms? Have you been recognized for the customer experience you provide or the culture you’ve created at your company?
- It’s an opportunity to thank your physicians and the facilities at which they provide coverage for their loyalty to your business.
- Introduce locum tenens staffing solutions to a broader audience by incentivizing permanent placement business units to present you to new clientele as a trusted source for locum tenens coverage.
- Choose from the logo suite and incorporate a new design into your advertising campaign. Grab attention with the official NLTW mark, then drive home your firm’s message and distinct brand equities.
- Focus your external communications on further educating your audience about the locum tenens industry. This educational effort may include announcing the results of a recent survey you conducted or publishing a white paper as part of your NLTW promotion.
- Entertain clients and candidates at your place of work by hosting a client appreciation event in your market. Locum tenens professionals rarely have the chance to see customers face-to-face; take the opportunity during NLTW to invite them to visit the place and meet the people who make it all happen. Need help bringing in customers? Think about what might make your doctors happier while on the road, and send them a thank-you gift from their agency rep.
Drive Revenue with Your Team
- National Locum Tenens Week is a week-long opportunity for the entire company to collaborate on shared revenue goals.
- It’s also an entire week to compete. Challenge and incentivize producers to hit KPIs during National Locum Tenens Week.
- Identify and recognize recruiters, marketers, and shared services that excel both individually and through collaboration. Then take a moment to share their best practices with the team.
- Produce internal signage to post in the halls of your office that celebrates, motivates, and unifies your team.
- Do you have an exciting announcement, such as a promotion, to share with everyone? During National Locum Tenens Week, shine a spotlight on your locum tenens leadership.
Contact Information
The National Association of Locum Tenens Organizations (NALTO®) is the only professional association of temporary physician staffing firms committed to a code of ethics and maintaining the highest industry standards.
Media Contact
Dawn McKnight, Executive Director
National Association of Locum Tenens Organizations (NALTO®)
(407) 774-7880
info@nalto.org
Social Media Assets
Social media has become one of the main channels locum tenens agencies use to showcase their #LocumTenensWeek pride each year. Download the official banners below and add them to your company or personal profile.
We’ve provided pre-sized artwork for LinkedIn and Facebook. Use the #LocumTenensWeek hashtag and mention “@NALTO” to connect to our official pages.
In this section, we provide:
Post Images
Post Images with Copy Space
Profile Frames
Use the official #locumtenensweek profile frames!
Banners: LinkedIn Business Pages
1128 x 191
Banners: LinkedIn Personal Pages
1584 x 396
Banners: Facebook
851 x 315
Sample Post Topics